Her conversational tone and insights garnered from experience will aid readers in planning and executing business strategies. She then relates her lessons for acting on a new business idea: think long term, be unapologetically yourself, connect through feelings, and maintain brand consistency, among others. Moreno coaches readers on how to find their niche with helpful prompts and charts. She shares her personal history of being taught an entrepreneurial spirit from a young age (her mother and grandmother were both real estate agents), finding a job in educational consulting, and eventually tying together her skills and passions to start her own business. A champion for authentic living and selling, she gives straight-to-the-point encouragement and information that will be particularly helpful to mothers desiring to work for themselves while raising children. Moreno (Getting Noticed), host of podcast Boss Up and speaker promoting female entrepreneurship, presents 10 lessons for women looking to establish their own business. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors. Lindsay is a stay-at-home mom turned multimillion-dollar-producing business owner, but she doesn’t just have a passion for entrepreneurship. Thinking long-termBeing unapologetically yourselfUse the “unsales” tacticUnderstand your “why” Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles with ten distinct success philosophies that you will encounter on the journey to entrepreneurship, such as: Lindsay doesn’t just do this through commiserating but by giving you the tools for change. That no matter your education or experience, you can tap into your passions and create businesses that give you increased flexibility, fulfillment, and financial security. That it’s okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. In Boss Up! Lindsay helps you gain confidence to understand that having ambition doesn’t make you a bad wife or mother. Learn to overcome your fears and guilt to find a fulfillment that changes you and your family for the better- breaking free of the hard and boring and having fun along the way. Boss Up! will help you put your business on the map and the ideas you’ve previously only dreamed about into the marketplace.

Boss Up! by Lindsay Teague Moreno